Many websites make a sizable amount of income from their business email list. It may not be obvious, especially since a lot of people tend to ignore newsletters and notifications, but having the right set of tools and the ideal type of content can get your subscribers engaged in a very profitable way.
This is why entrepreneurs and startups should put their email list as one of their top priorities. Not only will it benefit your company, you also get the opportunity to disseminate information that is both useful and valuable.
Why are email lists important?
An email list is advantageous because it is essentially your treasure trove of viewers and subscribers. Rather than paying a premium for ad space, you will have a list of people who will constantly see updates about your products, services, and anything else that goes on in your company.
By prioritizing your email list, you are able to connect better with your consumers and create a lasting relationship. This is only possible if you follow the rules and not get caught up in the frenzy of spamming your clients and possible subscribers.
Once you have a ton of emails on your list, you can reach a wider audience that you can use at your disposal. These consumers will get the word out by sharing your email, your content, and the possibilities of acquiring your services and products.
In the end, the most valuable commodity on the planet is people; these people have e-mails. If you have those e-mails, then you can talk to them, engage them, and entice them to do business with you.
How can you build your email list?
Some companies use deplorable ways to get email lists. This usually backfires because these people did not willingly commit to getting e-mails from unknown entities. These companies either buy email lists from employees of other companies under the table, which can be damaging to the other party as well.
The worst part about that it is will become utterly useless unless you are planning to e-mail a million people. Note: That is highly unlikely. Apart from that, your site could be flagged as a spam or phishing site, turning all your investments into nothing.
That is why you need to claim your mailing list organically. It may feel like a huge job, but it is worth the effort. The best part about it is that it is not that difficult. All you have to do is invest a little and put a lot of hard work and effort into it.
Nobody ever got ahead by stealing email lists, so you should definitely think about other ways in which you can compile a list of possible clients and subscribers. Luckily for you, we have a list of ideas that will certainly get you the list you need.
These can be integrated into your website in the form of subtle pop-ups or as a form on a small space on your landing or home page. It should be simple and user-friendly, so that visitors will not feel like it is an imposition or an annoying ad that could turn them off.
2. Integrate the Opt-Ins in other areas of your site.
It will not hurt to nudge your visitor a little more. Just do not place the opt-in form in front of the content they are trying to look at. Consumers hate pushy newsletter opt-ins just as much as they hate pop-up ads.
You can also integrate these into your social media profiles, like Instagram, Facebook, Twitter, and other social media platforms.
3. Make the consumers want to be in your newsletter.
The best way to do this is to improve your content marketing strategy. Most people do not care about new features or events. What they care about is getting their money’s worth, as well as any freebie they can get from a site. These can include white papers, memberships, free access to features, or even e-books.
Make sure that this is obvious in your webpage. It is better to place these features in an ad on the side of each page of your website. Even a small space will work, as long as your viewers see it all the time.
4. Call-to-action A-B Testing
This calls for you to release two versions of your website on a temporary basis. This way you can see which call-to-action statement works better for your visitors. You may need the help of some writers to get the perfect statement as well
5. Try throwing a raffle or give out a prize on social media.
Sometimes the only incentive you need to get a huge email list is by luring in leads using prizes. Make sure that the prize is related to your company. It can be a useful type of prize like free access to private features on your site or you can ask another vendor of a different product to sponsor a prize for you. The only catch is that the users have to subscribe to your email newsletter.
6. Invest in advertising.
The beauty of social media platforms today is that they now offer cheaper advertising options. You can even avail of the services of social media influencers, but only if they share the same values as your company and have the same demographic as you do. For example, if you own a fashion company, it is best to hire a fashion blogger. The same goes for other industries.
7. Send out a press release of your website and a call-to-action as well.
A press release is an official document that announces your products and services. If a news publication – preferably a large one – picks it up, you can gain access to thousands or even millions of followers. A huge amount of those will then become your subscribers.
8. Apply for guest posts on industry-related blogs.
Many blogs are open to guest posts. Not only do they get free content – but you may have to pay for yours – you will also get to market your website to a different set of viewers. That is the time you can place your call to action statement for your email list.
9. Get marketing partners.
Marketing partners are akin to getting a guest post on a blog. If you have services that are related to each other, you can advertise on each other’s page. This is only possible if your products work hand in hand. For example, if your company sells resume writing services, you can cross-market with a service that edits and proofreads written content.
10. Prove that your e-mail content is worth the pop-up notification.
Most people are annoyed at useless newsletters, especially when they were expecting something good in the first place. The best thing for you to do is to check whether or not the content of your e-mail is useful to your list of subscribers. Only then will you get the word out that your mailing list is worth being on.
After following all the items mentioned above, we can assure you that you will get a sizeable email list that you can use to your advantage. The best part is that these people want to be on your mailing list. That is how good businesses work. Even if you go to the consumers, make sure that the consumers are open to coming to your doorstep.
Author΄s bio: Diana Beyer is experienced, self-driven specialist and content editor at Top Writing Reviews who is passionate about writing. She is always seeking to discover new ways for personal and professional growth.