6 Tips to Writing an Effective B2B Lead Generation Email

B2B lead generation emails have been considered as of the most effective way of generating leads that convert into sales. This is because it utilizes emails; a well-known marketing channel and a primary tool for communicating to prospects. About 205 billion emails are sent daily. Even so, emails are quite a sensitive aspect and finding the right manner to write an email could be cumbersome. You have to write in a specified format or with the right headline, to make an impact. The biggest worry of any B2B marketer is getting their emails sidelined or a prospect requesting to opt out. Being reported as a spammer is also another worry for a B2B marketer.

This article will consider 6 tips to writing an effective B2B lead generation email to have success in creating leads and converting them into clients:

  • Understand Your Audience

Understand your audience first

The key to having success with B2B lead generation emails is knowing and understanding your audience. The emails should be targeted to the audience; almost as if you’re speaking to them on a personal level. Knowing your audience entails getting to understand their needs, wants, preferences and also problems. When you personalize your emails, statistics show that you get new leads (about 27% unique clicks and 11% higher open rates than those who do not personalize).

With this knowledge, ensure that you posture your company as one which can bring solutions to their challenges or one which can deliver products and services that are consistent with their wants and needs. As you write that email, ensure that you end with a call to action. This call should give a vivid description of how your company can bring solutions to their unique problems.

  • Give Attention to the Subject Line

Headlines are key

Many email recipients decide on whether to open an email by reading the subject line. Thus, it plays a major role in creating leads. Your best bet would be writing a subject line that engages the reader immediately they read it. When an email recipient does not get engaged immediately they’ve read the subject line; chances are that email will never be read; thus making the body of your email irrelevant.

The secret to making an engaging subject line is:

  • Making it short
  • Ensuring that it’s targeted
  • Making it personal
  • Arousing curiosity

You can use essay writing services as they give catchy subject lines.

  • Create a Sense of Urgency

Make matters urgent

The proven way to stimulate an audience to action is by presenting urgency. This is done after you’ve shown that you understand their circumstances and that you’re best placed to address their needs. You have to present a situation that stimulates action ‘NOW’ so to speak. The reader will feel compelled to act at the moment; which works for you. When urgency is not presented, chances are that the lead prospect may never act at all.

Your whole email should be directed to the call to action and this is why swift action should be taken.

  • Observe Brevity

Keep it brief

This is a crucial tip when writing emails. There is nothing that puts off the mind of a reader than seeing a huge block of text. No reader thinks that they have the incentive to scroll through an email that seems never ending. It’s most probable that they may refrain from reading it altogether. To avoid this, observe brevity. Write in a clear and concise manner. Be direct. When reading emails, most recipients like it quick; that is getting to the point quickly and offering a proposed solution quick.

The benefit will be realized in more reads and leads which could eventually get you more loyal clients.

  • Keep it Simple

Simplicity is genius

Most email marketers fail in this regard. When sending emails to prospects, the best approach is keeping it simple. You would find that many email marketers send busy looking emails that have complex designs and unnecessary images. This is a turn off to most prospects. What’s more, these designs are not responsive on some devices. About 53% of emails are opened on mobile devices. Thus, the norm should be keeping it simple. Keep your templates simple and most importantly ensure that you include a lot of white space.

  • Incentivize your Audience

Keep them hooked with rewards for action

Sometimes all that it takes for people to act is having the incentive to do so. The missing link to creating positive leads with your audience may just be an incentive. Some of the incentives that you can consider include:

  • Free consultations
  • Free advice
  • Capacity building programs
  • Networking events
  • Organizing seminars

The central idea here is to create some form of value that your prospects stand to gain when they associate with you or sign up for your services. Offer something compelling and irresistible that’s of real benefit to them. As you do this, ensure that you instill some sense of urgency to the offer, say, by putting a time constraint on the offer. Ensure that there’s a laid down structure whereby the benefits are realized almost instantly after they have consulted with you.


B2B lead generation emails have been considered tricky by many circles. However, the highlighted tips are sure to give you success when you embark on a B2B email campaign for lead generation.

Author’s Bio:

Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging.  Currently, Kevin works as a part-time writer for EliteEssayWriters. During his off time, Kevin enjoys traveling and cooking.