Five Email Marketing Terms that Every Marketer Should Know

Nowadays, marketers try to use the most innovative strategies and tools to get more traffic on their websites and to promote their products and services. This often leads to the use of new techniques and therefore new concepts. Do you often hear unfamiliar email marketing terms? This situation can be uncomfortable, especially in the business environment, and can damage the professional reputation of even the most educated person.

Many people, hearing new words in a professional conversation, write them down somewhere or seek the help of a laptop or smartphone (if possible). But when there are several versions of definitions, even the almighty Wikipedia can be misleading. I suggest you take a look at these five email marketing terms to replenish your stock of knowledge. Check it out!


BR: Bounce Rate.


Email Bounce Rate is the percentage of addresses in your list that did not receive your message for some reason. For example, because of returning by the email server of the recipient. There are two types of email bounces: hard bounce and soft bounce.

Hard Bounce is the situation when the email address is invalid, or such email does not exist. In general, it is impossible to deliver a message to that recipient. We recommend deleting such subscribers immediately or putting them on your blacklist.

Soft Bounce is a situation where the email exists and it is valid, but the delivery of your letter is not possible for some reason. This may be a temporary blockage of the email, filling the entire amount of memory box, or users have limited the ability for others to send emails to them.


DC: Dynamic Content.


Dynamic content is the language of drafting a letter that allows advanced users to create personalized marketing letters. Content may vary depending on the condition variables and on the subscriber data, such as custom fields and GeoIP data. Dynamic content also handles time frames that are powerful marketing tools promoting proposals rigidly tied to time.


Marketing Automation.


Marketing Automation is a process of automatically sending messages to users and clients. This is done using a special email marketing software and email marketing triggers. Marketing automation software is rapidly gaining popularity due to its simplicity, efficiency, and low cost of implementation.


CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing.


Do you know what CAN-SPAM is? This law was passed in the US in 2003. It is designed to control the content of messages and allows recipients to block unwanted emails. Violators of the CAN-SPAM are fined and penalized. It is because of this law that all e-mailing lists are provided with the opportunity to unsubscribe from receiving emails.


Spam Traps.


A spam trap is a mailbox which is registered specifically for the formation of black lists. They are created and placed somewhere on blogs without reference to important information, are not used anywhere else. If such boxes receive mail, it means that this message is obtained by means of special software with bad faith.


Wrap Up.


We hope that this little email marketing terms guide will help you to work more effectively and confidently in the business world. If you want to stay abreast of the latest innovations in marketing techniques, you can register on our blog and get the freshest content on time. Good luck!

Author’s Bio: 

My name is Vyacheslav Khmelkov and I am a freelance writer from Dnepr, Ukraine with 2+ years of experience. I am a graduate of the University of Customs and Finance, where I studied economy, management, marketing, investments, and finances, etc. I am an active member of the video editing site