How to transform social media followers into customers of your online store

At this stage, you probably have noticed that it is possible to have a legion of fans and social media followers and not make many conversions.

Many people still expect that everything on the internet should be provided to them for free. And others don’t see the value of what you are offering.

As a consequence, you spend a lot of time and money creating content for your online store. But your sales remain low.

So let’s solve this problem right now. There are several ways that you can use to transform social media followers into customers, and you can start implementing them by following the tips below:

Figure out what they want to buy from you.

First of all, you will need to remember that the fact that someone has liked your Facebook page or followed you on Twitter doesn’t mean that they had any intention to buy from you.

Most of the time, people do it just because they are looking for content in the form of free information. And this is what you should provide for starters so that they can stay with you.

But, you want more than that, of course. And for it, you will find necessary to understand which products that you offer meet their needs and interests.

Read their comments carefully and research their profile. This way, you will know better which part of your portfolio you should prioritise on that specific social media networks.

Create content aligned to your buyer’s journey.

Before buying something, every customer goes through what is called the buyer’s journey. It consists of four stages: awareness, consideration, and decision.

In simple words, first they become aware that they need something to satisfy a need or interest; then they check the possible option; and, finally, they make a decision regarding what to buy.

Generally speaking, your social media networks hardly are a decision’s place, so forget about it in order to feel less frustrated.

But, you can use it in your favour creating content able to let them know about possible ways that your products or services can help them (so to increase awareness), and to guide them to your online store where they can start making considerations.

Create irresistible calls-to-action.

So now that you understood where you stand, you need to ensure that your followers will go to your online store. And to achieve it, you will want to create irresistible calls-to-action, those that they can’t help but click on it.

To achieve it you need to check around for successful examples or look for writing services reviews to help you. According to research, an engaging CTA has action-oriented text, enticing colours (if you are suing buttons), highly visible, has a sense of urgency, and talk directly to the potential customer.

Perfect your landing pages.

After clicking on your call-to-action, your potential customer might be directed to your online store, if your campaign is about a particular product, for instance.

But if you are creating a campaign with a special discount or another type of promotion, you might want to direct them to a landing page first.

It should be your choice, for instance, if you know that your audience still is in the awareness process, instead of ready to buy. In this case, you might want to offer a freebie or something else in return for e-mails, so you can keep in touch and maybe make a sale in the future.

If this is your case, you will want to perfect your landing pages, ensure that they will captivate your audience and transform them into leads in no time.

Publish ads on your social media account.

Sometimes, the best course of action is a direct one. If you know that your client isn’t interested in content, or that your product is far too commercial, don’t be afraid to buy ads on your favourite social media network.

Facebook, Twitter, Instagram, and other already have their own advertising options, and they can be highly effective if you use them right. Just check if they match with your marketing goals and your target audience’s preferences and invest on it.

Create exclusive campaigns.

Another thing that you will want to do it to create exclusive campaigns to your social media networks. They are giving you audience for free, so they expected to be treated in a special way.

So refrain yourself from offering the same discount across all your social media networks. It won’t increase your engagement with any of them in the end.

Create contests and embrace their causes.

Social media contests are a great way to transform followers into customers. You can offer a prize, for instance, to whoever create the best video with your product in their hands.

It will not only increase your sales, and their engagement with your brand, but they will probably share it with their friends, and you might get more followers with it.

And if you know that your target audience is currently supporting any cause, embrace it as well. You can say, for example, that you will donate 10% of any sale for a certain period.

Make the most of the social proof.

As mentioned above, your social media’s followers are your fans. So they are the best resource you got in terms of social proof. So make sure that you thank them for their positive comments and add a review tool to your Facebook page.

This way, it will encourage those that already are at the decision stage to buy your product or service straight away, as soon as they see all those 5 stars you have got.

The bottom line.

It is not that hard to transform followers into customers. You just need to follow and guide them through their buying process and give them a good reason to take action – and make this action as simple as possible.

So start putting the ideas above and practice right now. Your accounting figures will thank you.


 

Author’s Bio: Luisa Brenton is an ex- brand manager, present blogger, and a future professor at the Chicago University. Also she works as an educational freelancer for top websites.You can contact her on Twitter.

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