Being an email template designer, you should provide an outstanding experience to the users by sending beautiful emails in their inboxes. This does not mean to add extra elements to the email templates. Rather, it means to eliminate the friction which erodes the user experience and destroys your brand image over the web.
Achieving positive responses from the customers and providing them the amazing user experience is a complicated task, but it can be done if properly executed. Today, it is important to make your email template design successful if you want to be on the top of email world.
In previous years, many organizations have implemented various techniques and strategies to create HTML email templates that win the hearts of marketers. Similarly, if you are an email marketing manager and wish to have email templates that could rock the email world, you have to improve your designing techniques. By taking experience from the previous years email marketing campaign, many entrepreneurs started relying on the below-mentioned tricks that not only make a template beautiful but also provide great results when integrated with email marketing campaign.
If you are a brand or a startup who want to leverage the success of your business on the web, a well-designed email template is crucial to give a boost.
Let us see the examples or the most recommended email templates designing tips that can lead your email campaign to the peak of success.
Simple Yet Appealing Design
Email designs must be simple and appealing in all manners. To be appealing means, you can add impressive text, pop-ups and images to describe your motive of your email marketing campaign. You can also use different colors to create a vibrant email template which is capable of grabbing the visitor’s attention within a single stroke. But, make sure that your email design has fewer elements with a simple structure.
Apply Color Blocking Technique
Using color blocking tactic provides effective and striking designs that go along way with any business or brand. If you experiment the color blocking technique to your email templates, it will give your emails a new look and pattern. This will give a sophisticated feel when the recipients receive the email in their inboxes. The best part of executing color schemes is that it enhances the entire design and provides a layout which looks alike a fashion editorial.
Create Fun Animations For Attraction
Try to create fun animations to give a boost to your email design. Long animations may not support all the email template clients. So, you have to insert animated GIFs to fulfill your marketing purpose. These GIFs, when added to the template create a magic which attracts visitors towards it with its charming appeal. If you create a memorable and surprising design with moving animations, it motivates the readers to subscribe the targeted brand or service. Using this strategy is the best option to bring customers into action.
Let Your Template Speak With Impressive Content
Content is the foundation of every email template as it describes the objective of emails. Creatively written and placed content is the life of any template. So, it is advised to make your template content rich so that it can attract the tempting readers to have a look at it. Content should be nicely placed on the template. It not only provides a modern look to the templates but also influences the people up to a great extent.
Make Use of Vibrant Color Palette
Everything should match with your message. An email design should be a fun activity for the recipient. To make a template enchanting, integration of vibrant color palette with the strong concept is necessary. The colors and the text of the written message should match with each other, this will create a happening combination and make the design distinct from other designs available in the market.
Create Template Matching Your Brand Image
By making a little makeover to an email template design, it can provide you better conversion results. Convert your design into a complete visual solution which can go well with the iconic reputation of your brand. This will let your design recognizable across the market. So, if you have the desire to popularize your design, just make it simple and properly streamlined.
Engaging And Real Designs
Visitors and customers today are more likely to go with the real designs. They prefer to go with the one which depicts the originality. Beautifully crafted and strong design is the key to success for all types of email campaigns. The originality of a brand can be described in a single email design. You need to represent your brand with the design which includes a headline to target the motive of the campaign, a nicely written description and a perfectly linked call to action. If you design your template in such a manner, surely you will get success in your campaign.
Finally, creating email templates is all about grabbing the attention of the visitors. To build a unique, representative and an exquisite email design, you first need to understand the today’s audience. If you do so, you can win in all circumstances. Relieve your tension and approach the described tips and trends to craft a highly commendable HTML email template designs.
Andrew Hudson is a professional email template designer associated with EmailChopper. He is quite intelligent and creates templates by implementing new aspects. Being a designer, he researches things related to email templates and shares with readers to make them aware of trending changes.